Contact: Tim Sexton, VP Marketing / Michelle Cowan, Marketing Coordinator
ZBE, Incorporated, 1035 Cindy Lane, Carpinteria, CA 93013 USA
Phone: (805) 576-1600; fax: (805) 576-1601
Email: info@zbe.com

First Chromira Installation in Ireland

December 13th, 2004 - Ireland - The Poster Company Ltd has just installed the very first Chromira 50 Digital Imaging Continuous Tone Large Format machine in Ireland. It can print up to 1.5 meters wide by any length and is a significant step forward for the company.

I asked Managing Director Brendan Berry to explain why he chose this machine. “Major corporate companies like banks, international phone companies and others were beginning to stress true photographic quality for their printed jobs,” he explained.

“Up to this it was a choice between the Durst Lambda and the Lightjet. We looked at both and then we heard about the Chromira.” Brendan and his partner Karl went to four sites in the UK, and in two of the sites “the quality from this machine just knocked us out,” he said.

“It is tailor made for point of sale and exhibition work. Of course this is a totally different ball game for us. We have had to build a dark room, and because it is genuine photographic quality, imaged in a dark room and processed in a processor with developer, the resulting quality is outstanding,” he added.

The machine can take paper or film, roll to roll in any width up to 50-inches. The print head is LED technology. Print files may be printed from any location on the network and no machine operator is required.

“And you will not get better quality than this,” Brendan said. Originally developed for the one hour photo labs in the US, The Poster Company purchased its Chromira 50 through the manufacturer, EBA’s European agent, Atech in the UK.

“In total we now have five large format machines, an HP 5500, HP 1055, Xerox X2, Tuchan Mutoh outdoor machine, and now the Chromira,” he said.

Brendan is used to large jobs. “We recently did the Spencer Dock development hoarding involving 1000 8 x 4ft boards, continuous image, a special hard drive from the designer to allow ourselves to handle the information, printed on self adhesive vinyl, with an anti graffiti vinyl over that as well. He emphasized that because this job is solvent-based it will last four or five years.

The Poster Company that also does its own finishing mounting, and laminating in-house is quietly confident about the future and sees increased business in both point of sale and outdoor signage.