Contact: Tim Sexton, VP Marketing / Michelle Cowan, Marketing Coordinator
ZBE, Incorporated, 1035 Cindy Lane, Carpinteria, CA 93013 USA
Phone: (805) 576-1600; fax: (805) 576-1601
Email: info@zbe.com

With its 200th Installation, Chromira Continues to Help Labs Go Digital

June 3, 2003 - Carpinteria, CA / Greensville, SC, USA - ZBE, Incorporated announced that the 200th installation of its Chromira LED digital photographic printer was recently completed. The installation site was at Tru-Color Lab in Greenville, South Carolina.

Tru-Color's Chromira purchase represents the lab's initial foray into digital imaging. A traditional photo lab since its inception, Tru-Color's Rick Shirley remarked that with more requests for digital work, "business [was] going that way", so it made sense for the lab to move in the same direction. Tru-Color is just one of the many labs to use the Chromira as a jumping point to get into the digital imaging arena. With its hybrid LED capabilities and intuitive user software, Chromira has made state-of-the-art large format digital photographic imaging an affordable and reliable option for labs worldwide.

Tru-Color Lab was founded in 1985, by two photographers who wanted to provide the kind of quality work they felt couldn't be found elsewhere. In 1989, the lab came into the hands of Rick Shirley and Bill Sentell, Tru-Color's current owners. Having begun as a portrait lab, Tru-Color has expanded to work with schools, as well. They continue to provide quality work to their customers, and while still providing fine traditional printing and processing, they can now claim digital scanning, manipulating and printing as a part of their repertoire.

ZBE, Incorporated is headquartered in Carpinteria, CA, USA and has been serving professional imaging needs since 1980, continuing to provide the photo industry with innovative and affordable high-quality products.