Contact: Tim Sexton, VP Marketing / Michelle Cowan, Marketing Coordinator
ZBE, Incorporated, 1035 Cindy Lane, Carpinteria, CA 93013 USA
Phone: (805) 576-1600; fax: (805) 576-1601
Email: info@zbe.com

Chromira Summer Bash 2002
ZBE's Service Department Throws 2nd Annual Chromira Convention

Santa Barbara, CA - ZBE, Incorporated concluded its second annual Chromira Users Group meeting this past June. The conference educated Chromira users in the areas of digital imaging as they pertain to ZBE's Chromira RA4 Digital Photographic Printer. Chromira Summer Bash 2002 was held in Santa Barbara, California where ZBE is headquartered and lasted 3 days from June 27-29. The convention was attended by twenty-five percent of ZBE's domestic Chromira labs.

ZBE's Chromira convention consisted of two days of user training sessions, a beach party and a wine tasting day trip to popular Santa Ynez wineries. Sponsored by ZBE's Service Department, the Chromira Users Group Meeting was first and foremost concerned with furthering the education of Chromira users to help them develop a better understanding of the machine for the greatest efficiency and productivity possible. The meeting branched off to discuss areas in digital imaging, such as color management and ZBE's new Chromira software, WorkStream. It also featured the unveiling of a new print finishing solution, the ChromiraTrimXY cutter, and a session designed to help Chromira owners market their digital printing services. Hosted functions such as dinners and ZBE's wrap-up wine tour in the Santa Ynez valley allowed Chromira owners, technicians, and their families to have fun, mingle with ZBE employees, and informally network and share information.

Obtaining the direct input of Chromira owners was also a key reason for ZBE to have a conference where everyone could meet face to face. Jake Beahan, Lead Software Development Engineer at ZBE, said that, "As the Photographic industry continues to switch over to digital imaging ZBE will continue to be a leader in software that takes our Customers to the next level. The User's Group meeting is a key part in ZBE's Development process. The input we received from the User's Group will directly affect the future direction of our Software and new Products. WorkStream [is a] key example of products that have been introduced by ZBE because of direct input from our Customers."

ZBE, Incorporated is a pioneer and manufacturer of commercial photo imaging technology. ZBE's hybrid LED imaging technology resulted in the affordable state-of-the-art Chromira 30 and Chromira 50 printers, which produce high resolution continuous digital photographic prints. The Chromira printing system applies ZBE's highly efficient on-the-fly imaging methodology, which images on photographic media while simultaneously processing the digital image data. This proprietary system produces Chromira's extraordinary on-the-fly workflow productivity.